About BMR & Creator

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Lorene Funk Accardo is an international novelist, publicist, & small business owner. She earned her Bachelor of Arts degree at Hollins University in Roanoke, Virginia. Lorene also holds a Master of Arts degree from Liberty University in Lynchburg, Virginia and a certificate in Sales and Marketing training from Virginia Tech in Blacksburg, Virginia. She has lectured and been an active participant on many educational boards now offering advanced certificate programs in crafting and machinery. Lorene credits her father’s passion and education in machinery along with crafting with her grandmother as what has given her a passion in hands on learning.

 Lorene has worked as an editor, a publicist, a ghost writer, a voice over, & teacher while always crafting and working within the crafting and events industry with recognized names and partnering for projects requiring more than one contract person. She has always worked the most part as the second point of contact for large events allowing her the time for other parts of her life. She now works as first point of contact in the events industry as a full-time participant in her brand. Though her focus and main talent has always been a business developer and seller, it has pivoted her into a leadership role in the events category because the structure for planning a large, budgeted event is much like birthing and developing of a new business.  

Lorene had worn a tiara for The Miss America Pageant before finishing elementary playing the piano she started studying by the age of six. Lorene was active in student government as early as the fourth grade and was a voting member of her school 's Senate while earning her Bachelor's in English. Her efforts in any style of government always included choosing solutions that had benefits from the yayers and the nayers.It was always a gift she brought with her in every act of service.  She was writing by age sixteen. She had musical lyrics used by large record labels by the time she was seventeen also appearing on many demo records for smaller labels that wound up using her writing talents on the larger stage. Her lyrics have been used in large performing acts by various studio labels. She has been described as a “bipartisan writer, crafter, and stationer who makes friends with both sides.”  

 Lorene has been crafting her entire life beginning with her grandmother who lived in her home after the death of her grandfather, Carl. They spent many hours together and her memories include working with cardstock, ribbon, and even lumber. Beach Mountain Road really began at the founders play table with her grandmother. Her grandmother, Beulah, was an extraordinary sketcher. They designed many paper doll sets. The more time they spent together the more their imagination transported them further into the land of make-believe. They envisioned a gift store and made drawings. The first product was Beulah’s Rose. It wasn’t first named “Beulah’s Rose.” Our founder made the rose and engineered it into a broach for her grandmother who loved wearing pins on her coat. People began complimenting Beulah and asking about “Beulah’s Rose” having no idea it was made from paper and was made by her granddaughter until explaining whenever asked. People thought it was purchased from a boutique. 

 BMR began when she opened a new division of the brand offering ready to purchase items beginning with “Beaulah’s Rose.” Lorene still credits business development as her main passion alongside her hobby in crafting, mainly stationary. She was never intending she would turn her childhood make-believe idea, shared with her grandmother, into a reality. She now refers to the brand as “a tribute to the memory of her grandmother, Beulah.” The online boutique is a place for buying gift items and contacting the brand about wholesale distribution along with customized gifting. We only ship continental USA in the gifting department due to current raising prices but do hope we can add shipping options for further distances soon. All other shipping inquiries for custom and wholesale, please contact us through the website. 

 She also spent time with her grandmother gardening vegetables such as artichokes also growing marigolds and Four O’clock plants. Lorene still collects the seeds that are descendants from her childhood gardening. Lorene Funk Accardo has given countless hours of volunteer work. She was credited with four C.P.R, Saves by The American Heart and Lung Association while serving her community in Emergency Services. Her volunteer work continued with time spent in adult education and hospice. She has connected with places and people across the United States & other nations throughout her lifetime of travels. She is married to her husband and top cheerleader, Sal. They have one son together who works full time in motorsports.